We needed to prove ourselves after landing in Sydney from Perth.
As a young junior creative team the best thing you can do for a new agency is either win awards or new business. We wanted to approach Mother Energy so we decided to hijack the RedBull Stratos jump with Felix Baumgartner in a way that got Mother to space first.
But we had almost no money and we didn’t have a crazy daredevil space jumper.
So here’s what we did:
Speculative - new business