We give banners a bad rap, but they still provide a great creative opportunity when paired with the right media placement.
This Google Maps experiment turns an ordinary banner space into the largest game of hide and seek ever. Click GO and drive a LandCruiser 200 straight off the page and into the Australian outback.
We thought it could be a great competition mechanic. For instance, follow the hot and cold clues and be the first to find the hidden 4×4 somewhere in the 7 million kilometres of LandCruiser country and it could be yours.
*There is nothing to win.